SEO & Digital Growth Specialist

Scottsdale, AZ

Cadence Education is one of the premier early childhood educators in the United States, operating more than 300 private preschools and elementary schools across 30 states. With more than 30 years of experience, we are committed to providing high-quality early education programs that prepare children for academic and lifelong success.

As a multi-brand, multi-location organization, our digital strategy is deeply rooted in local marketing performance, ensuring families can easily find and engage with their neighborhood schools online.

Benefits of Working Full Time at Cadence Education:

• Competitive compensation
• On demand pay with UKG Wallet
• 50% childcare tuition discount
• 401(k) with employer match
• Educational and professional development
• Comprehensive benefit package for all full-time employees, including:
• Paid time off that increases with seniority
• Medical, dental, vision options available
• Additional life, disability, and retirement plans
• Tuition reimbursement
• Company-paid life insurance
• Paid holidays
• 401K
• Pet insurance
• Paid CDA 

We’re looking for a Website Marketing Manager with a strong background in local digital marketing to lead the optimization and performance of multiple brand websites across our national footprint. This hands-on, hybrid role combines technical website management, SEO, user experience strategy, and cross-functional collaboration.

The ideal candidate will bring both strategic thinking and executional ability to help drive awareness, engagement, and conversions at the local level.

Key Responsibilities

🌐 Website Strategy & Optimization

·         Manage the technical health and performance of Cadence Education’s websites across multiple brands.

·         Collaborate with internal teams to improve user experience, parent engagement paths, and lead generation through the website.

·         Conduct hands-on website updates and enhancements in WordPress.

·         Drive continuous improvement in website performance, including speed, mobile responsiveness, and accessibility.

📍 Local Marketing & SEO

·         Lead local SEO initiatives to ensure strong online visibility for each school location.

·         Maintain accurate and consistent business information (NAP) across the website and directories.

·         Develop and maintain optimized local pages that support individual school discoverability and conversion.

·         Monitor local search trends, competitor presence, and technical site health using tools such as Google Search Console, Screaming Frog, and Google Business Profiles.

🔄 Conversion Rate Optimization

·         Analyze user behavior, conversion paths, and performance data to identify opportunities for optimization.

·         Collaborate with the design and development team to implement and test improvements that support marketing goals.

·         Recommend and support content strategies that drive engagement and inquiries.

🤝 Cross-Functional Collaboration

·         Partner with internal marketing team members on SEO, paid media, content, and campaign landing pages.

·         Manage and coordinate with third-party vendors for development, SEO audits, or listing management tools (e.g., SOCi).

·         Ensure all website and digital efforts align with broader brand strategy and enrollment objectives.

Qualifications

·         7+ years of experience in website management, digital marketing, or a related field—preferably with a multi-location or franchise brand.

·         Demonstrated expertise in local SEO and digital strategies that drive performance at the local level.

·         Hands-on experience with WordPress, Google Analytics, Google Search Console, Screaming Frog, and related tools.

·         Strong understanding of technical SEO, user experience principles, and conversion rate optimization.

·         Ability to manage competing priorities and collaborate with cross-functional stakeholders.

·         Comfortable working independently on execution while guiding strategy and vendor oversight.